In the world of business-to-business (B2B) marketing, and online marketing in general, there are going to be a slew of terms you?ll hear bandied about. If you aren?t quite sure of their meaning, it will make things a little difficult on you when trying to market your business. It can be tough to successfully get the word out about your business while also having to take care of other business related matters. If this sounds like you and your company, below you will find a few key B2B and online marketing terms that you should be aware of.
B2B Online Marketing
Life Or Something Like It
The first online marketing term you should be familiar with is ?lifestreaming.? Collecting the online presence of a disjointed online user from one central site or location is the practice of lifestreaming. There are a number of lifestreaming services such as videos, microblog posts, and bookmarks that can be brought into one place through the use of RSS feeds. One popular lifestreaming example is Tumblr. If you can market towards those who favor Tumblr, you?ll be onto something big.
It?s In The News
The next online marketing term you should know is ?news reader.? Sometimes referred to as an RSS reader, news aggregator or feed reader, a news reader gathers news from a number of websites or blogs from a user?s RSS feed that allows them to access each story from a single program or site. Google Reader is one of the top RSS feed programs on the market, and if you can get your company to be included in the RSS feeds of online users, then you know you?re doing something right.
You Heard From Me
One final online marketing term you should acquaint yourself with is ?word-of-mouth marketing? (WOM). Another name WOM goes by is ?grassroots marketing? and it?s a form of marketing that uses a number of techniques to engage and energize customers. Building relationships is key to running a profitable business, and WOM does that by getting customers to become so enthusiastic about products and services, that sales go up through conversations. While only three B2B and online marketing terms have been singled out for you, it?s a good start that will hopefully lead you to wanting to go out and do some research on your own on in regards to B2B and online marketing.
Joan works for a local software company in her small town in Virginia, she also runs several web sites that she shares her knowledge of computers and technology, she often writes about marketing automation companies for example such as http://www.aprimo.com/.
Source: http://www.domainnamessecret.com/b2b-and-other-online-marketing-terms-you-should-know.html
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